- Client
- visit Antwerp
- Year
- 2026
- Project
- school group project
Tools
Briefing
Visit Antwerp challenged us to encourage young travellers (18–36) to choose Antwerp for a multi-day trip through a digital-first experience and campaign.
MY ROLE
I managed our four-person team and contributed to UX research, concept development, branding, interface design, campaign visuals and the case movie.
Process
Research & Concept
We interviewed 21 young people and found that personal recommendations felt more trustworthy than viral tourist spots.
That insight led to MemoMe: a map where visitors discover places through shared memories and leave their own stories behind.
Visual & Interaction design
We combined Visit Antwerp’s identity with scrapbook-inspired visuals. I designed the map, Discover pages and add/edit memory flow, and reviewed the screens for visual consistency.
Usability testing
Two rounds of testing helped us improve navigation, labels and interaction feedback. By the second round, almost every task was completed without help.
Full process
Want to see more? Explore our UX process in FigJam and the complete designs in Figma.
Result
MemoMe became a working web app, supported by QR-code stickers, posters and social media content. The client responded positively to how we incorporated their identity.
